Biography


Anneke is currently the Interim Manager and has been working in the telecom/retail and technology industry for 30 years. She has led teams through significant transformations, starting with KPN, where she helped the telecommunications company transition into a professional service organisation and enter new markets like mobile and internet. At TomTom and Coolblue, Anneke's leadership saw tremendous growth in their IT departments. At Jumbo, she founded and led the Jumbo Tech Campus, significantly enhancing their online proposition. Her last employer, the e-commerce company Wehkamp, benefited from her expertise as she guided the IT organisation through the challenging market conditions brought on by the COVID-19 pandemic.

In 2022, Anneke received top 3 nominations as "Most Innovative Leader" and "CIO of the Year" from ICT Media. The Dutch magazine Opzij included her in their list of “Most Influential Women in the Netherlands” in 2019 and 2020. Additionally, she was named one of the “50 Most Inspiring Women in Tech” in the Netherlands by Inspiring Fifty in 2016, 2017, and 2019.

Beyond her professional achievements, Anneke is a passionate advocate for environmental conservation. She serves on the board of WWF, deeply resonating with their slogan "Be One With Nature." She believes it is our duty to prioritise nature and maintain a liveable earth for all creatures. In her personal life, she is creating a food forest in her 3-hectare garden, aiming to grow food locally in a way that benefits the natural ecosystem.



Anneke.com logo

Interim manager (COO/CTO/CIO), author and coach

2005 - present, At PostNL, Wehkamp, Jumbo, Coolblue, but also in my work at KPN and TomTom I have learned a lot about governance, changing and scaling organisations, software development, quality assurance, DevOps, distributed teams and infrastructure. Now, I use my experience to help companies and individual people to improve and grow. Currently I am an interim manager at the Louis Bolk Insitute.



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Chair advisory board of LinkIT

2023 - present, In a world where IT developments are advancing rapidly, LINKIT helps organizations bridge the gap in the fast-evolving IT landscape. We make today’s and tomorrow’s IT accessible for organizations, enabling them to grow and achieve their ambitions. As chair of the Supervisory Board of LinkIT, I support this innovative organisation with advice on governance, digital strategy and organisational matters.



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Supervisory board of the BrandMeestergroep

2020 - present, BrandMR offers legal support for a fixed price so that people who don't have legal insurance can still get advice and representation for a reasonable fare. As a member of the Supervisory Board of BrandMR, I support this beautiful organisation with advice, specifically in the field of digital strategy, marketing and IT.



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Supervisory board of the WWF (Wereld Natuur Fonds)

2018 - present, As member of the Supervisory Board of the WWF I support this exceptional organisation by giving advice about digital strategy, marketing, engagement and IT. Nature is the biggest miracle on earth. The mission of WWF is to build a world in which humans and nature can live together in harmony. Be one with nature.



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CTO PostNL

2024 - 2025, For over 225 years, PostNL has been the leading provider of mail, parcel, and e-commerce logistics services in the Netherlands. The company operates a vast network to ensure reliable deliveries both domestically and internationally, leveraging advanced technologies to enhance efficiency and customer experience. Committed to innovation and sustainability, PostNL plays a vital role in connecting businesses and consumers. As CTO, I drove the technological advancements and strategic initiatives that underpin our innovative services and solutions.



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CTO Wehkamp

2021 - 2023, Wehkamp is an e-commerce company in the Netherlands with a broad assortment of goods such as clothing, furniture and electronics. My job at Wehkamp was to lead the Technology team. This team needed to innovate fast because of the growing and changing market Wehkamp operates in with increasingly more and stronger competitors from all over the world. My team was growing and learning to be better every day, with a shared passion for e-commerce and technology.



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Head of Jumbo Tech Campus

2017 - 2020, In 2017 me and my team founded the Jumbo Tech Campus (JTC). This software development department builds all software for Jumbo, and does so mainly in-house. Jumbo is the second largest supermarket chain in the Netherlands. It had the ambition to become more technology-oriented. In JTC’s first 3 years we implemented Agile, and grew from an IT-team that consisted mainly of external workers to a predominantly internal team. We brought Belgium live for Jumbo, transitioned our online environment to the cloud, hugely expanded our online sales, kept our systems running stable through the huge load triggered by the Corona-crisis of 2020, and renewed all supermarkets’ POS (point of sales) systems. Furthermore, we organised 2 successful hackathons where an enormous amount of new tech-ideas sprouted and which were loads of fun to do.



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Head of Software Development at Coolblue

2013 - 2017, At Coolblue, one of the largest online retailers of the Benelux and the fastest growing company in this industry, I was responsible for software development. 28 Scrum teams worked on building, expanding and improving the e-commerce platform, the back office systems, and the infrastructure needed to run these platforms and the workplaces. Furthermore, since Coolblue puts great value on data analysis, there were many teams working on Business Intelligence. In four years’ time, we successfully grew from 5 to 28 scrum teams, implemented continuous deployment, migrated the whole of the Coolblue webshop to the cloud and much more.



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EVP Software Engineering at CCS

2011 - 2013, In 2011 I worked for the company CCS as a member of the board. I was responsible for software engineering in the Netherlands and India. We built Level 7, a software product for the Insurance Industry.


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VP Software Engineering

2007 - 2011, In 2007 I joined TomTom Navigation Systems as VP Software Engineering. Back then, TomTom’s growth was accelerating rapidly, and so was my team. Our biggest challenge was meeting the deadlines for delivering the embedded software. I can proudly say that we succeeded in that, and in 2009 we delivered all 10 of our software projects in time without any quality issues. My team at TomTom consisted of 20 different nationalities, most of them based in Amsterdam, as well as Taiwan, China and India.


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Management Trainee and IT Manager at KPN

1997 - 2007, After receiving my MSc degree at Delft University of Technology, I began working for Royal Dutch Telecommunications (KPN). After a period as management-trainee I was given the opportunity to become an IT manager and manage over 250 teams. In 2005 I led my first outsourced software team in India.


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Member of the city council of Delft for STIP

1993 - 1996. STIP, short for Technical Students in Politics (Studenten Techniek In Politiek), is a Delft city council-party founded in 1993. Its mission is to represent Delft students in local politics. Delft is a city with a large student population. Our initiative proved to be successful: after a period of campaigning we were elected to the city council of Delft. I was the second member of the council for STIP in 1994 and 1995. It turned out to be the start of a successful political party that to this day is a force to be reckoned with in the Delft city council.


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Student at the Technical University of Delft

1990 - 1997, Industrial Design Engineering.
Some projects I was involved with:



Picture of Anneke Keller